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This group of 13 hand-selected brand ambassadors creates authentic, creative, digital content proposal content focused on the student experience to tell the Nazareth College story. In this session, Steve Roulier will explain why responding to these positive messages may be even more critical to brand equity. In a noisy world, its very challenging to promote your events and build connections with the people youre trying to reach. In this case study, Steve Thompson will explain how his institution was able to raise its profile and enhance its reputation through both traditional and digital media. How do you know your words, pictures or videos are successful? In this session, Kelsey Seymour will share a case study about the internal content marketing strategy behind UNBs #OnlyHere campaign.
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Schools can leverage best practices in content strategy, editorial calendars, web design and UX, and social networking to now reach a wide audience. 5 steps to emotion-based content: How to address student needs on a deeper level. And sure, a lot of the work will be the same on this project. Should I get the Higher Ed Content Conference on-demand? The majority of students were of the opinion that overcoming the language barrier in their new country was the biggest challenge and nearly half also said that they experienced culture shock. Often unconscious, wrong decisions on copy and multimedia content can create a hostile virtual environment to underrepresented groups. In this session, Jeff Bunch will tell us how simple SEO tactics and easy-to-implement content marketing made the university site rank at the top of the organic results for this key question. Youll see the data and learn how you can start using content proposal storytelling with SEO in mind at your school. It features a dozen of 10-minute sessions presented by higher ed professionals working in institutions like yours with real content solutions to real higher ed problems. But, how do you create a culture across your campus in which accessibility matters to everyone responsible for any content available online? Simply saying Were diverse!
You will learn in this case study how content templates, web writing guidelines, training and content maintenance plans can help you fix content for good on your schools website. Before joining University Marketing and Communications, she worked as an editor for national trade magazines. Building authenticity through user-generated Instagram content Kelly Bennett, Manager of Social Media and Marketing Strategy Miami University Visual content has always been powerful, but it has become key to engage college students. When not at work, Derek can be found traveling far and wide with his wife. You will learn how aligning content with key questions, academic dates, and departmental activities, can alleviate some of the new students stress, but also solidify your social media accounts as engaged, attentive, and helpful channels for students to connect with. Instagram Highlights permanent Stories can act as 24-7 guides for prospective and current students. Youll learn some useful strategies between daily communication and website policing to enforce site-wide guidelines on your website. In this session, Danielle Sewell will share the 3-stage content strategy she has used with her small team for successful big and small campus events. The results of the survey/questionnaire suggest that the introduction of heavier fines would seem to be the best option/choice/solution. And if youre not testing your content, you wont know if youre meeting goals.
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Using Behavioral Targeting and Analytics to find institutional stories Joshua Dodson, Web Strategy and SEO Administrator Eastern Kentucky University How do you identify great stories about your college or university? Model questions and answers Proposal- Model question 1 task Your college currently doesn't provide enough support for students planning to spend time studying in another country. In this case study,. He will also share lessons learned on user needs, keeping publishers happy and community building to successfully deliver decentralised publishing. Corie teaches social media marketing for the WKU Marketing Department and the MBA Program for the Gordon content proposal Ford College of Business.
You can often find amazing stories right in front of you, if you know where to look. Snapchat your students to your event with geofilters campus stories Jason Boucher, Social Media Manager University of New Hampshire How do you get students to attend a big but optional event celebrating your schools 150th anniversary? Now, there are some materials that you will use over and over again. Using campus communicators to support content strategy: The UW Oshkosh Story Champions model (10-min session) Mandy Potts, Marketing and Communications Manager UW Oshkosh Have content strategy defined? When you divide the number of readers a story gets by the hours of staff time spent producing it, do you die a little inside? But what about those positive (or neutral) posts? A little chaos and a lot content proposal of broken links. In addition, he has taught courses in social media management and presented at many national and international conferences including High Ed Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators. Recommendations I would like to make the following recommendations: Invite students who have previously studied abroad to share aspects of the culture they found surprising and give advice on what to take. In this case study, Andrew Cassel will explain how social media has allowed to connect audiences to real science in new ways. All session materials (slides handouts in PDF) 2018 Higher Ed Content Conference Recordings If you previously registered and paid your registration fee, LOG IN! Social Window Antarctica: showing the world how science happens Andrew Cassel, Social Content Strategist University of Alaska Fairbanks Research conducted in Antarctica on climate change could have an impact around the globe.
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A number of concerns with regard to the most recent street party were expressed content proposal by locals. In this session, Joshua Dodson will discuss the importance of long-form content for search engine optimization. But, how do you choose between the plethora of social live-streaming options? Billy Liggett, Director of News Publications - Campbell University Billy Liggett is the Director of News Publications and is editor of Campbell Universitys case Circle of Excellence Award-winning Campbell Magazine. Getting giphy with it: how to create branded GIFs for your school Jon-Stephen Stansel, Digital Media Specialist University of Central Arkansas GIFs engage audiences and help us better express ourselves. An Agile Approach to Content for Bath Universitys Website Richard Prowse, Digital Editor-in-Chief University of Bath (UK) Bath Universitys website relies on an agile approach to content, a method most often used by web teams to develop applications or websites. Instagram Stories have become a powerful engagement tool for Higher. Use an impersonal, semi-formal style.
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Ashley Muckway, Digital Marketing Assistant Fort Lewis College. He holds a Master of Arts degree in Technical Writing and a Graduate Certificate in Data Science from the University of Arkansas at Little Rock. Youll see how you can manage an editorial calendar with multiple capabilities for workflows and viewing options to meet the needs of your communicators on campus. Problems when studying abroad Interviews were conducted with 20 students who have recently completed a student exchange programme. 2015 Higher Ed Content Conference Recordings If you previously registered and paid your registration fee, LOG IN! Content Lessons Learned after content proposal a Site-Wide Responsive Design (10-min session) Marcy Gineris, Web Content Manager and Strategist Eastern Mennonite University A responsive website is much more than a design that can adapt to any connected devices. Jeff Bunch, Web Content Strategist - Gonzaga University Jeff Bunch is Web Content Strategist and a writer for Gonzagas website, as part of the Marketing and Communications team. Using boilerplate is a quick fix that more often than not will fail. In this session, Mandy Potts will explain how to find the stories that make your university distinct. Derek DuPont, Social Media Manager - The Ohio State University From multi-channel strategy to creative direction to producing pop-up concert activations and large-scale music festivals, Derek is made for unique opportunities that connect community with culture. 2016 Higher Ed Content Conference Recordings If you previously registered and paid your registration fee, LOG IN! Aaron has also taught upper-level technical writing and information technology college courses.
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In this session, David Anderson will tell you more about these 7 techniques. He will also share some best practices and tips to help you conduct your own positive post campaign. Youll find out why these student takeovers increased Snapchat story views by 40 in six weeks and have resulted in intriguing content for prospective students, current students, and alumni. Kelly Bennett, Manager of Social Media and Marketing Strategy Miami University Student Takeovers on Instagram are popular and very successful in higher education. Ways a course could address these A course could prepare students for culture shock by raising awareness of the phenomenon and describing cultural differences that students may encounter in their host country. 7 Neuromarketing Techniques for Your Higher Ed Recruiting You Can Use Today David Anderson, Director of Strategic Digital Communications UB School of Medicine and Biomedical Sciences Neuromarketing leverages our psychology to motivate us to take action. Aaron Baker, Associate Director of Content Strategy- Harvard University Aaron is a 15-year veteran in the Higher Education industry, with experience in Admissions, Academic Affairs, Information Technology, and Marketing Communications. Fill in the how content templates can streamline your creation process Sofia Tokar, Web Writer and Communications Officer for Arts, Sciences and Engineering University of Rochester A content template is a powerful tool for creating and editing digital and web. Proposal- Model answer 1 Introduction This proposal is intended to outline common issues students have when studying abroad, and suggest ways that a course could help them to deal with these.
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Are they creating interesting content providing a unique view of your school to your targeted audiences? Corie Martin will outline a content plan that will show you how to reach prospective and first-year students on an emotional level when it counts. There should be a lesson or workshop on structuring content proposal a presentation for those who are interested. In this session, Cameron Pegg will discuss strategies to encourage social sharing including newsjacking and the use of infographics as part of a holistic approach to viral content. Social media students ambassadors, of course! The school director has invited you to send a proposal outlining any problems students have with presentations and suggesting how these problems could be overcome. The course could also include a discussion about combating isolation and adjusting expectations. In this case study, Rebecca McSwiney will explain how this award-winning website was planned and launched. Write your proposal in 220-260 words in an appropriate style. Students crave connection and authenticity with the institutions they will call home for the next four (or more) years. You will also hear about easy solutions to improve your schools presence on the Web and social media. Deeply appreciative of @dcontentconf's inclusive and extensive Code of Conduct for this event.
She will also share top lessons learned to give you a head start if you want to implement a similar project Creating Content to Answer the Burning Questions and Welcome New Students (10-min session) Liz Babiak, Social Media Community Officer. Students Blogs Arent Dead: A Case Study of Successful Off-Campus Story Telling (10-min session) Tabita Green, Director of Web Content Luther College Following the success of its faculty blogs, Luther College decided to pilot a blog project this past January. SEO on steroids with brand storytelling Joshua Dodson, Director of Digital Marketing Bentley University When you think of SEO, mechanical content may come to mind. Following a survey among families of young children. Youll learn how these numbers can be more actionable than vanity metrics (you know, the big numbers) via the example of the Harvard Gazettes recent redesign. Users might scan content proposal web pages, but words still matter. Marketing from within: the internal marketing campaign behind #OnlyHere at UNB Kelsey Seymour, Digital Marketing Manager University of New Brunswick How do you get your university community involved in a digital-heavy marketing campaign targeted at 15-17.
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He may not take the time. His work experience in the digital product lifecycle from content strategy and user experience to web development and production gives him unique insight into what metrics matter most to senior leaders. And thats a good thing). Youll learn how to help your writers and manage the writing part of your web projects. You will find out about the main differences between Reactive PR (promoting events ahead of time and reporting on them after in a traditional journalism style) and Proactive PR (using social media to give a real-time fan experience). While universities and colleges rely more and more on social media, there isnt much guidance on how to do accessibility right on social. You will also learn more about some of the pitfalls of using GIFs. YouTube: show em what they want to see Derek DuPont, Social Media Manager The Ohio State University While still doesnt get a lot of attention in higher ed circles, prospective and current college students cant get their eyes off. In this session, Ravi Jain will walk you through the creative strategy driving his own work for Boston College, from his 60 second mini-documentary Boston College Minute series to recent immersive 360 video experiences. In this session, Kevin Anselmo will tell you how you can mobilize your army of professors. In the fight between decentralization and centralization, issues of duplication and IA standardization are front and center. However, pop culture GIFs can raise issues if your audience doesnt get the reference or the celebrity featured in a GIF gets entangled in a controversy. Laura Braddick, Assistant to the Dean, Strategic Communications Towson University College of Business and Economics.
Know the News, Make the News: How to Use the News Cycle to Drive Content Development (10-min session) Rob Pasquinucci, Director of Communications UC College of Arts and Sciences Most of your faculty have deep expertise across a wide variety of news topics. Many of our higher ed websites have become larger than originally intended, which has unanticipated consequences. Youll learn how to create a content model, work with proto-content, create content templates and establish content governance at your school with user experience in mind. Have useful content in the pipeline? Todays students dont want to wait they want everything right NOW! LOG IN to watch the bonus on-demand sessions released on May 1st, 15 and. July 17-19, 2019 vancouver, BC, the Conference for Designers Content Strategists we're better together. To access the 2014 recordings This online conference, available on-demand, offers 13 focused sessions of 10 minutes each and a general session Q A at the end. In this session, Salma Nawlo will show how you can efficiently and effectively bring all this content back to life often. Aaron Baker, Associate Director of Content Strategy Harvard University. He will also share tips to planning similar, dynamic Commencement campaigns on your campus. Youll learn how this collaborative process with the Alum Office resulted in more engaging content about and for alums. There is a place for both short and long-form content on your website.
Yet, short content is not always the best answer. Youll find out about the surprising lessons learned going digital all content proposal the way and the only collateral USF College of Engineering still prints. Unfortunately, they can sometimes feel intimidating when you dont work with them every day. Kelly Bennett, Manager of Social Media and Marketing Strategy Miami University Weve all heard the statistic that 77 of college students use Snapchat daily. Designers and content strategists team.
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Could SnapChat be the next big content delivery platform? You will also get a few practical tips to embrace a mindfulness approach in your daily work and fight your own content creation fatigue. In this session, Conny Liegl will teach content proposal you strategies to help you become a better UX content producer by understanding and embracing usability principles in your content strategy. In this session, Aaron Baker will walk you through a few metrics that matter data points that measure engagement with web, social, email and other digital content. You will also hear about the best online tools for higher ed and key tips to ensure success in user testing. Emily earned her bachelors degree the.W. In this session, David May will explain how Chapman University leveraged the web to empower its campus community to share great stories and good news by launching an updated blog network and a new homepage in February 2014. So how can you revive content that has been neglected for months or even years? How I Created a Digital Magazine and Content Hub for Virtually Nothing (to be released on May 29).
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Vice presidents comment on seeing your banner ad on their favorite site. How to promote your campus events to success Danielle Sewell, Director of Marketing Communications Coker College Got fabulous events planned in the months ahead and want to make sure your campus community is in attendance? Work in Progress: Assessing and Revamping Web Content (10-min session) Klinita Burke, Campus Webmaster The University of the West Indies, Cave Hill Campus (Barbados) Website content is often messy in higher education. Aside from the contract language, which usually doesnt change much, you can reuse the following materials: Resumes. What boilerplate you can use. 5 Steps to Reviving Web Content: A Case Study of Rochesters Research Web Pages Sofia Tokar, Web Writer University of Rochester They say art is never finished, only abandoned. It was long past time to put the content online, but with no budget and virtually no resources to build a separate magazine site, we got creative and used resources already available to us on campus to develop a beautiful digital magazine using WordPress. A decision can then be made about what to include on the course. How do you maintain brand voice, proper grammar or spelling, and appropriate content when relying on 21 year olds? I cant stress enough how important this conference is to the tech community! Youll learn some great tips on how to use data in Google Analytics, Google Search Console, and Trends with an intentional content marketing strategy to conquer the search terms special to your school. You need to make the *right* video: one that aligns your institutions messaging with your potential audiences.